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Venturing into foreign markets is an attractive option for businesses to reach new consumers, generate additional streams of revenue, lower production costs, and diversify business risk. Yet, it can be a complicated journey. Political, economic, and cultural factors can add unexpected complexity and unpredictability that negatively impacts expansion efforts.

Companies need people with the knowledge and skills to assess international markets, understand the complexities, navigate the unpredictability, and determine appropriate strategies for entry.

This certificate offers both theoretical and practical learning, providing you with a nuanced understanding of the cultural, historical, political, and economic factors impacting the business environment of a specific geographical area. Throughout the program, you will apply theoretical concepts to real-world case studies, cementing your understanding of the unique cultural, historical, political, and economic facets of each region under study.

The Certificate in Entering Foreign Markets:

  • can be completed online or in class
  • is eligible for OSAP
  • comprises degree-credit courses
  • offers students the opportunity to apply all or most of the courses from the certificate as transfer credits to a Bachelor of Commerce degree program at the Ted Rogers School of Management or at other universities (subject to admission and the requirements of the degree to which you are applying)

What Will You Learn?

  • Effectively communicate marketing ideas and business concepts in a cross-cultural environment.
  • Define and understand the basic functions of management.
  • Demonstrate an understanding of the theory and application of the “four Ps of marketing” model.
  • Leverage primary and secondary research of marketing metrics to inform decision-making.
  • Formulate and implement effective cross-border marketing strategies that resonate with diverse audiences.
  • Identify and analyze diverse types of risks for business, including political risk.
  • Demonstrate specialized knowledge of the business environment in a specific global region of interest to you.

Who Should Take This Certificate?

  • Graduates of non-business related fields who want to gain some foundational knowledge in international business
  • Professionals who want specialized skills in evaluating foreign markets for entry
  • Advertising and communications professionals who need skills in effective marketing across borders
  • New graduates who want to complement their degree with a certificate related to international business

Who Teaches the Courses?

Our instructors bring extensive education and international business experience to each course.


Industry and Careers

With the effects of globalization, international businesses are expected to grow in number and in scope, as will the demand for professionals with an in-depth knowledge and understanding of global markets.

Did you know?
More than one-third of Canadian businesses considering international expansion report lacking the talent they need to succeed globally.

When surveyed, 350 mid-sized Canadian companies reported these top challenges in entering foreign markets*:

  • 51% don't know if their company is ready to "go global"
  • 46% don't have the insights to identify markets for expansion
  • 63% don't know the steps required to take their business overseas

With our certificate, pursue one of the following career fields and get noticed by employers:

  • international marketing and communications
  • international business development
  • global markets research and analysis

* Aimia, Inc., 100 Global Champions: Supporting International Success for Mid-sized Canadian Companies

Certificate Requirements

  • 3 required courses
  • 1 elective
  • Cumulative grade point average (GPA) of 1.67+

Recommended Course Sequence

You should take CGMS 200 and CMKT 100 first. These courses are the prerequisites for the other courses in the certificate program.

When choosing a regionally-focused elective course, consider your areas of interest, your career goals, and how a particular course may complement other relevant language skills or cultural experience you may have.

Admission Criteria


  • Ontario Secondary School Diploma (OSSD) or equivalent
    • With six Grade 12 U or M credits


  • Mature student status

Awards and Financial Aid




Contact Us

Questions? Contact Mike Manjuris, Academic Coordinator.

Email: manjuris@ryerson.ca

Additional Details